Hi!

I’m Kate, a creative director, with more than 20 years’ experience in marketing, advertising and design.

Working over the years in agencies (big and boutique), in-house for large multinationals and charities, and for myself, I’ve had the opportunity to wear many hats and build my skills in many areas. These include branding; strategy development and planning; graphic design for print and digital; copywriting; storyboarding and scripting for long and short-form video, and TV and radio campaigns; digital broadcasting (live streaming and podcasts); in-person and online events; people and performance management; and stakeholder management to C-Suite and Board level.

Click here to download my portfolio.

My expertise

  • Strategy

    Shaping brand, corporate, and employer branding/recruitment and retention strategy; from briefing to development, and stakeholder engagement to final delivery.

  • Branding

    Design and creative direction of brand refreshes, rebrands and new brand development, including concept development, logo design, colour palettes, tone of voice and copywriting.

  • Publications

    Design and art direction of annual reports, commercially-focused data reporting and storytelling, sales support material, and policy and industry-shaping publications for print and digital.

  • Events

    Large-scale print and digital stand and stage design, supporting marketing materials, branded PowerPoint templates, and in-event engagement concepts for in-person and virtual youth, corporate, and industry events.

  • Video and live content

    Content development, scripting, and production of live-streamed TV shows (hosted by Vick Hope), pre-recorded podcasts (hosted by Katie Thistleton), and the supporting promotional digital marketing materials. Scripting for radio and TVCs.

  • Performance and people management

    Working with team members and mentees to set business and personal objectives, and identify and monitor steps to achieve them. Helping people identify their motivating factor and keeping them focused on it.